internet developmentSearch Engine Optimization means improving your website’s visibility with the search engines via natural or unpaid techniques. Our web studio provide this services at an affordable rate. It is important to have an online presence with your website and the presence won’t be as effective of being found online if your website is not optimized for the search engines to find it.

The world wide web is like a big city of New York. Opening your business website online is like opening your store in New York. However, without the proper “relevant keywords” on your website, it will be hard for your target audience to locate or find your business.

SEO or search engine optimization solves that problem by applying optimizing techniques in order for your website to appear on the search engine results page.

A good quality website content is one of the top elements in SEO.

Here are some questions to ask to make an assessment on your website content:

  • What is the current quality of your website content? Sorry for being direct to the point here, but more often, some companies settle with what is printed on their company brochures or print ad material. Opting for less work and/or acquiring extra services. Which bring us to the second question.
  • Have you researched for the proper keywords people are using to find the service your website are using? Are those keywords properly placed on your content? If you based all your content on a brochure, most likely, information on your website maybe limited. Thus, you may miss some opportunity out there.
  • Do you know your words? Do you use the right words or phrases for your site content?
  • It is engaging? Once a visitor comes in your office, you do not want them to say they came at the “wrong place” right? That is why businesses have a lounge or coffee area, to welcome visitors to their office. This applies to your website. Once they come in, you would want them to stay and even grab a coffee and keep reading or looking through your portfolio. It is not just about the design of your website. Again, I’m going to say it again…it’s about the content content. So, keep reading…
  • Finally, is it always FRESH? People always wants fresh and all about “hot topics”. Does your pages serve fresh content that is not just indexable and crawlable, but taste like a “fresh bread”.
Moving on…
All these questions are based on
The Periodic Table of SEO Rankings from Search Engine Land.
It is a summary of major factors that you should focus to get your page ranked.

SEO Table

The Periodic Table Of SEO Ranking Factors, used with permission

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Internet Marketing is not just about advertising your website online. The world of possibilities to market your brand digitally was opened since the social media networks burst out an opportunity for business owners.

Creating an advertising campaign using social media can help generate more leads or boost your sales.

Our basic social media set-up includes:

  • Set-up of Facebook, Twitter, StumbleUpon, LinkedIn and Digg
  • Custom Facebook page with HTML Welcome tab page
  • Custom Twitter Background that matches your website
  • All social media accounts will have your logo as profile avatar.
  • Social Media links integrated on your website.

Pay-Per-Click advertising is basically a type of online advertising where an advertiser pays the publisher (typically the website owner) when an advertisement gets clicked. Unlike traditional outdoor billboard advertising, where you pay even your billboard doesn’t get exposure (no traffic on the place of advertisement), online advertising like Pay-Per-Click is one of the cheapest way to advertise and pay only when your advertisement gets clicked.

Introduction to Google Adwords

If you’re the owner of a growing business, it’s likely that you’ve heard of search advertising, also known as search engine marketing (SEM), or pay-per-click (PPC) advertising. But, you might be wondering, could it actually work for your company? It can. In a world with so many advertising outlets and venues, it’s vital to attract new customers to yourbusiness, and to connect with people who are actively looking for what your business can off er. That’s what search advertising can do. The Internet easily surpassed any single other means of finding information long ago. In fact, According to a consumer report, 89% of consumers research products and services online before investing in them.

Search advertising is an eff ective way to reach the people performing those searches—including the specific people your business is looking for. With search advertising, you’re able to have very granular control over your ads: you decide on how much money you want to spend, which keywords (terms or phrases that prompt your ad to appear) to use, and the websites on which you’d like your ad to be placed. You can also easily measure search advertising’s impact on your business. The numbers are there: spend as much or as little as you like, see what’s working for you and adjust as needed. With search advertising on your side, it’s amazing how successful your business can grow to be.

READ MORE >> Download The Google Guide to Search Advertising - Google AdWords – Whats In It For You



 
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